It stores and manages all information about relevant people, prospects, and actual customers, including contact information, communication history, the process of transformation into an actual customer, and the following end-to-end sales phases, and helps with corporate memory building.

It enables sales teams to follow up and manage all opportunities arising on the customer side, and subsequently generate and present all associated quotes.

It allows sales teams and managers to track sales performance and increase forecast accuracy.

It ensures that sales teams automate repetitive tasks, such as sending follow-up e-mails, updating contact information, and recording customer interactions.

It allows sales teams to access Salesforce Sales Cloud via their mobile devices and stay connected while they are on the move, boosting their productivity.

It enables report and dashboard generation and customization for monitoring the key performance indicators (KPIs) and metrics that are critical in sales processes.